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An exploration of various ways to navigate Blockbuster’s catalog.

This was a short project that I worked on as Lead UX Designer along with a Visual Designer to explore ways for users to navigate Blockbuster’s catalog of offerings. Frog had done the initial redesign, but users didn’t like and were getting lost in the navigation system. I did some high-level research, conceptual model, nine navigation explorations, IA, experience flows, and wireframes.